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Best of the Best: How to Create a Personal Brand Like DJ Khaled

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SUCCESS, his voice was briefly drowned out by what sounded like the unmistakable roar of a lion. I’d be lying if I told you it didn’t startle me.

Was it actually a phone notification plugged into a loudspeaker? A motorcycle whizzing past? An antique clock just out of frame with a lion instead of a cuckoo bird?Was it… an actual lion?You might think any of these possibilities would reasonably warrant a brief pause or explanation.

But the music mogul just kept talking right through it about the topic at hand: social media.“…If you use social media on a negative level, that’s not good,” Khaled says as the roar dies down.

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