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Behind the Follower Counts: What You Really Need to Know to Become an Influencer

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success.com
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Identify your niche within your niche. You’ve chosen the area you want to build influence in, for example travel, business or food.

Now identify your unique angle. Ask yourself, What perspective do I bring to this niche that no one else can? Do you have startup experience that influences the way you think about business?

Do you only make food using kitchen staples? Once you understand your angle, make sure all the content you create ties into it.

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