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Becoming Bethany Mota: From YouTube Star to Purpose-Driven Entrepreneur

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TIME listing of the two years in a row. She was named to Forbes’ 30 Under 30 list in 2017. And that same year she published her autobiographyMota’s most recent venture, , came to fruition in 2019 while she was taking a step back from YouTube.

Social media was taking a toll on her . But her desire to create and design was at an all-time high. And so, she launched a company founded with the intention of creating a community of like-minded people.Atom&Matter first launched with a demi-fine jewelry line featuring pieces that range from pearl drop earrings to crescent moon pendants, and with a price point between $39 and $159, the pieces are meant to be accessible, yet special.

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