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Be a Person, Not a Personal “Brand”

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positivelypositive.com

“How do you build a personal brand?”Cows are branded. Unhealthy drinks are branded. Toothpaste has four out of five dentists recommending it.That fifth dentist ended up with a gag in his mouth, handcuffed to concrete at the bottom of the river.

He had three kids. They miss him. If you see him call me.Then the ultimate brand. The Master.First there was the “I’d like to buy the world a coke” from the 80s.

Oh my god. So beautiful. Watch it.Then there’s the 20 year reunion. The same black, white, hispanic, Asian singers AND their children and grandchildren, on the mountaintop (Coke Jesus), singing about how Coke brought them together.Ugh.

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