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B2B Vs B2C eCommerce: 6 Tips to Sell to Your Customers

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buying behavior of a B2C consumer is often dictated by his emotions, which are themselves strongly influenced by advertisements, attractive promotions, or even attachment to a brand.Conversely, the choices of B2B customers are reasoned, calculated, and determined according to the needs of the company and its activity.Since the B2B customer is a pragmatic buyer who takes the time to research the product they need and analyze the right cost-benefit ratio, providing them with all the product information they need is essential.

This goes through:The management of product data (PIM) and mobile experience are two essential axes to incorporate into your B2B E-Commerce strategy.

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