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Are You Chasing Fads or Solving a Real Problem?

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www.pickthebrain.com

Forbes once called them “the must-have office toys for 2017”, and at one point they were so popular that giant corporations like Toys R Us had to airfreight tens of thousands of them to their various locations just to barely meet consumer demand.

But it didn’t take long for the novelty to lose its edge.Fidget spinners once accounted for 17 percent of online toy sales, but there’s no longer a place for them in the market.

The target demographic that once begged to own a fidget spinner have moved on because they’re not considered ‘cool’ anymore.Fads burn bright.

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