Robert Cialdini Recently Deborah Birx Mistake people communication liking suicide Robert Cialdini Recently Deborah Birx Mistake

Advice for Reducing Undesirable COVID-19 Behaviors

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By Dr. Robert Cialdini Recently, Dr. Deborah Birx, the Coronavirus Response Coordinator for the White House, declared there was only one thing available to change the course of the pandemic over the next 30 days.

Behaviors—behaviors that diminish selfish activity that harms the general good in our battle against the COVID-19 virus, such as violations of stay-at-home-orders, social distancing and mask-wearing guidelines, as well as hoarding of sought-after supplies.

The problem is truly serious, and persuasion scientists like me ought to have something useful to say about it. I can offer a pair of recommendations.

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