Katrina Scott and Karena Dawn / founders of Tone It UpSouthern CaliforniaWhere would two fitness enthusiasts be on a Friday night but at the gym?
That’s where the co-founders of Tone It Up first met and became friends. Soon “after a few coffee and yoga dates,” they realized their shared dream of a fitness lifestyle brand and community for their fellow women.
Today Tone It Up offers daily workouts through its app, as well as a nutrition plan, plus products for beauty, health and fitness.You’ve heard the term “fake it until you make it,” but one of the most important lessons we’ve learned is to always exude authenticity in the service of others to command true staying power. There is no faking the real thing.As Tone It Up has scaled up and.Read more on success.com