The Covid-19 pandemic has led to unprecedented governmental lockdown measures that severely limit people’s freedom. The pandemic therefore takes a heavy toll on happiness, employment, and financial security.
Despite being painful, most citizens appear to support these measures. Therein lies a paradox: Why do societies not respond with similar urgency to outdoor air pollution?
In terms of raw statistics, we have every reason to take outdoor air pollution as seriously as Covid-19. Estimates by the World Health Organization (WHO) indicate that 4.2 million people die prematurely each year as a consequence of outdoor air pollution.
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