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9 Ways to Get Less Haters and More Fans in Business

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How is it, that even though we may have competitors who are far less intelligent, capable and competent than us, have raging success and a tribe of dedicated followers who simply adore them – and we don’t?

The difference is, that they have realised that people buy ‘us’ – not our products and services. People buy who we are BEING, not what we are DOING.The secret is in the way we build our networks and in particular, HOW we make those people FEEL about themselves when we communicate with them (directly or indirectly).There is a well known story about Jennie Jerome, who was Winston Churchill’s mother.

When she was asked about having dinner with two men (Gladstone and Disraeli), she said –“When I left the dining room after sitting next to Gladstone, I thought he was the cleverest man in England.

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