good option that pulls you away from the best option. Saying “No” can be the best decision you make. Don’t make the rookie mistake of jumping at the first option.
Weigh them up, and hold back from making a final decision until you have done so.You don’t want to simply make good decisions, but the best decision.Sometimes validation takes a little persistence.
Validation is certainly the ‘buzz’ concept floating around at the moment—put out the minimum viable product, if nobody bites, trash it.But pause for a minute and consider maybe you tested it with the wrong audience.
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