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9 Easy Ways to Get New Ideas

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An easy way to generate a lot of ideas is to apply a checklist of nine creative-thinking principles that were first formally suggested by Alex Osborn and later arranged into the following mnemonic SCAMPER. S = Substitute?C = Combine?A = Adapt?M = Magnify? = Modify?P = Put to other uses?E = Eliminate?R = Rearrange? = Reverse?

What is SCAMPER SCAMPER is based on the notion that everything new is some addition or modification of something that already exists.

You take a subject and change it into something else. (E.g., drilled petroleum becomes chemical feedstock becomes synthetic rubber becomes automobile tires.

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