story to tell makes you more human. Make people feel something about your idea by transposing them in your narrative. We’re hardwired to get involved emotionally in a good story.
So use that to your advantage.Everyone will be more inclined to trust your data if you have supporting materials. Don’t be afraid to quote your authoritative sources.
It only shows that you’ve done your research and you’re confident about it.Most of the time, if someone puts effort into something, it shows.
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