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7 Strategies for Selling Against the Competition

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Strategy 6: Make it easier and more pleasant to do business with your company.Lack of attentiveness to a customer’s needs can cost you as much as two-thirds of your repeat business, according to studies.

Your attitude of concern for the customer’s best interest can help you lure business away from your competitors. A commitment to be the most convenient, most pleasant and most cooperative salesperson in your territory can go a long way toward making you rich.Strategy 7: Benefit from the sales you lose to competitors.Professional salespeople learn to be good losers.

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