Obsessed, Heyward breaks down the keys to establishing and maintaining a brand people will latch onto, such as creating feelings of inclusion and establishing values.She not only explains why these tools work, but provides real life examples of how they’ve worked for other companies. (June; Portfolio; $27)By Martin Lindstrom How many meetings have you attended that could have been an email?
Or how many times have you been locked out of your computer, and had to wait for someone from your IT department to come fix it only after you put in a ticket?
According to Martin Lindstrom, a management consultant, these problems are global.“Companies are so entangled in their own internally generated issues, and further beset by reams of invisible red.
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