You know those fast food commercials that make your mouth water over a perfectly steaming hamburger with all of the freshest toppings or crispy, golden brown french fries?
The kind that make you hop in your car at 10 p.m. You can just taste the perfection through the screen. Until…you get home and realize what you saw on the TV isn’t quite what you got in the brown bag in front of you.
Fail. Advertising, marketing and photography have a whole lot to do with that. And surprisingly, social media can be just like that too.
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