On average, people watch over a billion hours on YouTube every day, making video the most appealing means for any viewer. Organizations have started leveraging video content to their benefit by increasing sales and traffic to their websites.A Hubspot report states that 54% of people watch videos every day, and almost 78% of the people watch online videos every week.
Hubspot also found out that 72% of the consumers would learn about a service or product of any company only by way of videos.
Google’s research demonstrates that 6 out of 10 people prefer to watch online videos rather than television.Unbounce discovered that a video on a business’s landing page could boost the conversion rate up to 80% and is 53 times more likely to reach the.
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