Social media is no longer a platform for social interaction and sharing. It has become more of a marketing tool, where people actually try their best to promote content and market their brand.
Now, when it comes to social media platforms like Instagram and Facebook, they are no longer the cliché social media platform meant for just sharing photos and videos of trips or your family and friends, they have the power to literally take small businesses and brands to great heights.
In order for marketers to be successful on social media, it is very important to understand how the social media platform works, and what are the hits and misses.
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