A study by researchers from the University of Minnesota found that a messy house could encourage creativity and novelty. They discovered that a cleaner environment does have its perks, such as promoting generosity and healthy eating.
However, a disorderly environment makes people more likely to think outside the box. ADVERTISEMENT “Prior work has found that a clean setting leads people to do good things: Not engage in crime, not litter, and show more generosity,” psychological scientist and lead author of the study Kathleen Vohs explains. “We found, however, that you can get really valuable outcomes from being in a messy setting.”For example, the researchers asked participants to brainstorm new uses for ping pong balls in one experiment.
They divided participants between a messy room and a clean one. Both groups generated the same number of ideas. But, impartial judges rated ideas from people in the unkempt room as more enjoyable.“Being in a messy room led to something that firms, industries, and societies want more of: Creativity,” says Vohs.Next, the researchers asked participants to choose between a novel product and an existing one.
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