liking feelings Staying Motivated

5 Reasons Why Affiliation Motivation Is Important

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“You are the average of the 5 people you spend the most time with.”Have you heard of this quote before? Social behavior is contagious.

Maybe you want to believe you have your own will and you’re completely independent of the people around you, but the truth is that we are human beings, and we want to belong.

It’s called affiliation motivation. It’s the urge to have personal relationships with other people and to feel like you belong to a group or community.Even though it’s hard to admit when our ego gets in the way, we want to be liked, and we’ll often go along with whatever the group is doing just for that feeling of belonging.

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