Catapult, in which he writes about how executives can leverage athletic events to find success in business. He calls endurance races “personal-drive” or “self-drive” sports, and the connection between the motivation to compete in them and the motivation to be self-employed is obvious. “How often do you come across somebody that says they’re running a marathon for recreation?” he says. “There’s not really a recreational story attached to marathon running.”The solopreneur life requires the same intentionality.
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