. But when it comes to putting pen to paper, I’m not the best. For a long time, I didn’t feel talented or see the benefits of writing for myself, so I avoided it.As my company grew, however, I started to realize how much my discomfort around writing was holding us back.
It’s easy to say, “I’m too busy to write today,” and keep kicking the can of personal and professional reflection down the road.
There’s always something that demands immediate attention; sitting down somewhere to reflect and write is never high on the list.But by not generating thought leadership content, I was depriving myself and my company of a valuable tool.
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