Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs, he speaks about the importance of setting the right goals on one’s path to success.
More importantly, he emphasizes the significance of finding the answer to the questions, ‘what’, ‘how’, and ‘why’ when pursuing one’s business goals.
This section discusses the ‘what’ and ‘how’, so keep reading to discover directions for the ‘why’! Speaking fondly of his former manager professor Andy Grove, Doerr discusses Grove’s theory of OKRs employed by big businesses worldwide in the present times.
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