Many articles about launching a business typically recommend you to follow your passion. They encourage you to take risks, face your fears, and create a business plan.
More advanced advice even includes points like, “Know your target audience” or “Research the market.” But you know what? If you try to build-up your company following only such advice, you will most likely join the 20% of startups that fail during their 1st year on the market.
We are sure you’ve already “researched the market” and “set up your goals” yourself. We know that developing a company is not easy.
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